Get your time back.
Pragmateia builds custom AI automations, websites, and apps for small businesses — so the boring, repetitive work runs itself, and the rest of your stack actually looks the part.
AI that does the work, so you can do yours.
AI automations, websites, custom apps — the most common things small businesses ask us to build. If yours isn't here, ask. Odds are we can build it.
Make all your tools talk to each other
Instagram, Stripe, QuickBooks, Google Sheets, Shopify, your CRM, your calendar — connected and in sync, automatically. The data moves itself instead of you copy-pasting it into three different places, three times a day.
Websites that look like a real business
A modern, fast website that actually represents you — built on Next.js + Vercel, deployed in days, easy to update. No bloated WordPress, no agency retainer. SEO-ready, mobile-first, and yours to keep.
Custom apps and internal tools
Internal dashboards, customer portals, data-entry tools — anything you'd reach for a spreadsheet to handle today. Built to your exact workflow, faster than rolling out yet another SaaS your team has to learn.
Auto-reply to every social comment and DM
Instagram, Facebook, and TikTok comments and DMs answered the moment they come in — in your voice. Send the customer to the right link, log the lead, escalate the tricky ones to you. You stop being the bottleneck between interest and money in the door.
Bookkeeping that updates itself
Every sale, refund, expense, and invoice flows straight into QuickBooks, Xero, or a spreadsheet — categorized and reconciled. No more end-of-month scramble. No more "where did this charge come from?" Your accountant will love you.
Never let a lead fall through the cracks
The biggest source of lost revenue for small businesses is leads that don't get followed up. We capture every inquiry — website form, Instagram DM, email, missed call — and send personalized AI follow-ups in your voice until they reply.
Let AI answer the same 50 questions you get every day
An AI assistant trained on your business handles FAQs in DMs, email, and SMS — in your voice. The 5% it can't handle gets routed to you with full context, so you only step in when it actually matters.
Stop chasing customers for payment
Auto-send invoices, auto-deliver Stripe payment links, auto-remind anyone who's late. Get paid faster without sending a single follow-up email yourself — and watch every dollar land in your books in real time.
Get a steady stream of 5-star reviews
Every happy customer gets a text the day after their purchase with a one-tap link to leave a Google or Yelp review. Most small businesses see 3–10× more reviews within the first month.
End the back-and-forth on scheduling
Customers book themselves into your calendar, get automatic confirmations and reminders, and reschedule themselves if needed. No-shows typically drop by half once it's wired up.
And plenty more where that came from.
If you spend hours on something repetitive every week, there's probably a way to automate most of it.
- Pitch decks, slide decks, and one-pagers
- Bring back customers who haven't bought in a while
- Client onboarding (welcome packets, contracts, intake forms)
- AI-generated quotes and proposals
- Daily / weekly business summary emails
- Inventory alerts and restock automation
- Social media post scheduling with AI captions
- Birthday and anniversary outreach
- Customer feedback surveys and NPS tracking
- Receipt and expense capture for taxes
- Subscription management (failed payments, churn rescue)
- Custom AI assistants for your specific workflow
Three steps. No retainer trap.
- STEP 01->
Discovery
FreeWe map the workflow, identify the highest-leverage automations, and write a scope. No upfront cost, no commitment. If we move forward together, a one-time discovery fee covers the prep work. If we don't, you walk away with the scope.
- STEP 02->
Build
$100 / hrIterative — small wins first. You see working software every week, not just at the end. Scoped per project after Discovery — every business is different.
- STEP 03
Stabilize
Free, 30 daysWe watch the live system, fix anything that breaks, and hand it off clean. You own the workflow — no vendor lock-in.
Built by a founder, not a freelance marketplace.
Hi, I'm Diego Perez, founder of Pragmateia. I'm based in Newport Beach, California, and I build custom AI automations for small businesses across the country.
I started in computer science and finished my degree in entrepreneurship. The combination matters. You're not paying me to learn what a P&L is on your dollar. You're also not paying someone with a business degree who can't actually ship the software.
That business background is also why projects move fast. Every AI build involves dozens of small judgment calls: what to escalate, how to phrase replies, which edge cases actually matter, what a customer would expect to happen next. A business degree plus US operating experience means I make those calls on your behalf the first time, instead of scheduling another meeting to ask. Less back and forth, faster builds, fewer rebuilds.
The work goes beyond automation too. Websites, custom apps, internal tools, pitch decks. If it's software your business needs and a generalist with a CS background can build it, I probably already have. Clients keep coming back with new things because they don't have to re-explain the business each time.
Every project is led by me, end to end. No junior staff. No outsourcing your work to a team you've never met in another timezone. Direct communication, US business hours, plain English, and a real human who picks up the phone.
The name Pragmateia (prag-ma-TAY-uh) comes from the Greek πραγματεία, meaning "practical matter" or "business / undertaking." That's what I build: pragmatic software for the operations side of a real business.
SNAPUP
PARTNERS
Instagram-based consignment furniture marketplace. Buyers comment, we ship Stripe links — automatically.
- Client
- @shop_snapup
- Industry
- Consignment / resale
- Engagement
- Phase 1 — Instagram → Stripe
- Status
- Live, scaling
SNAPUP runs an Instagram-based consignment furniture marketplace. Buyers comment "snap"on a listing — and a human had to type out payment instructions to each one. Slow, error-prone, lost sales. Every additional post meant more manual checkout work the team didn't have time for.
An automation pipeline on top of n8n that listens for "snap"comments via Meta's Graph API, parses the post caption to pull item name and price, generates a single-use Stripe Checkout link, and sends it to the buyer as a private-reply DM — within seconds.
The checkout step that took minutes per buyer is now instant. The team can scale post volume without scaling headcount, and every transaction is logged automatically for reconciliation. No more dropped sales from buyers who didn't get a response in time.
Let's scope a build.
Send a one-paragraph note about the workflow you want automated. We'll respond within one business day with either a discovery-call slot or a referral if it's outside our scope.
Email diego.perez@pragmateia.comWest Hollywood, CA 90069